This spring, I’ve had so much time to reflect on where I’ve been, where we are now, and where we are going. While I’m missing being “in the field,” producing beautiful events and traveling around the world to partner with some amazing companies, I’m thankful for the time I’ve had at home. And thankful for the time I’ve had to really invest on the “back-end” of my business.
I’ve had a “never-ending” To-do list for years. I’ve always wanted to re-do my accounting system, work with an HR professional to “tighten” up my employee practices, and re-visit the systems I have in place in my business. As entrepreneurs, we often don’t have the luxury of taking time away from the craziness of life to really invest administrative time into our companies. During wedding season, our main focus is bringing amazing events to life, supporting our clients who are getting married in the coming months, and bringing on new clients as they inquire. And even during the off season, we are often focused on marketing strategies, corporate projects, networking, and preparing for the year.
With COVID-19 shutting down life as we know it, it has definitely been really challenging. There have been some really hard days. But, there have also been some really good, productive days. I am confident that when I look back on this time, I will see how me, my family, my team, and my business came out stronger.
Here are some of the things that I’ve been focusing on. If you are a fellow event professional reading this, some of these may apply to you, and some may not, but I hope you can find some inspiration on things you may want to work on!
Every event professional has lost clients and income during this crazy time. It’s ok to grieve those losses. I had some wedding designs in particular (and three international trips planned) that I was especially proud of and excited about. Those are all delayed at this time, and even when they happen in the future, they may look differently. Rather than be stuck in the loss, invest this time to build your future. Make it better. Make it what you want it to be. Make your dreams a reality. We have the gift of time right now...make it count.